TW: Newcomer Package, 9x12, Digital Print, 2019


Branding & Exhibition Design



THIS WAY ︎

2019 MECA BFA Thesis Exhibition



Full-branding and exhibition design for Maine College of Art’s 2019 BFA Thesis Exhibition


This Way represents an attitude which is all at once challenging and conclusive, echoing a paradox. This exhibition serves as both a final note and a beginning point.

The work on display shows individual responses to tumultuous social times, ever-changing identities, and countless other elements that have helped to establish each voice.
This Way has a personality unto itself; it is unique in its self-awareness and engaging in its bold yet imaginative tone.










THE INDEX

An inventory booklet featuring all the graduating seniors and their contact information for further opportunities. The booklet comes with a small pocket in the back page, where the visitors can collect the business cards they take from the artists’ during the exhibition and check out their website or instagram later. 

The booklet was given to visitors as a part of the newcomers’ package along with the exhibition map, a postcard, and a sticker pack.  




Mark