Markate
LANDING PAGE
Client markate
Role web designer
Team solo
About
As a small business themselves, Markate, a mobile application and a web software designed to help owners of field-service based small businesses manage and grow their business with ease, reached out to me to re-design their landing page to increase their conversion rates.
Evaluation
Together, we have decided to keep but improve their color scheme within their branding and refresh their logo as the first step.
Strategy & Solutions
My strategy was to create a friendly and an approachable site that would give the prospects the information they look for directly and honestly, without any marketing tricks and click-baits.
Markate has a small target audience consist of people in such a field that they are not accustomed to work and manage their small businesses through a software. I have decided the best strategy to minimize their hesitation to try something new is to earn their trust first.
Therefore, we have brought the humanity behind Markate's mission to the front and show them the real people and their experiences.
