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22x29.5, Matte Inkjet Print, 2017


Experimental Poster Design



37 Casco



37 Casco is a set of two posters—a playful take on apartment living.  


The posters feature my subjective perception of each of my neighbors through the lens of their apartment doors. I took photos of their doors and stole the apartment list to find the names without their consent or knowledge.







37 Casco is the name of the street where my first apartment was. I was inspired by all the different people living in my building. I've been observing each of them as I came across to them in the hallway or elevator. Gradually I built a certain perception of each even if I didn't interact.

I wrote descriptions about all of them on what I deduced or thought, and I lied too. Facts, fictions, and opinions were all mixed together under their names. The individuality was there but it was distorted—just like in real life.







Mark